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Sonic
With a limited artist roster, SONiC 102.9 began to outgrow its artist-led promotional approach. To unlock new storytelling potential, we introduced the SONiC Cyclops, a distinctive brand character designed to embody the station’s identity, its music, and the emotional connection it fosters with listeners.
With a limited artist roster, SONiC 102.9 began to outgrow its artist-led promotional approach. To unlock new storytelling potential, we introduced the SONiC Cyclops, a distinctive brand character designed to embody the station’s identity, its music, and the emotional connection it fosters with listeners.
Tiny Body. Massive Vibes.
Tiny Body. Massive Vibes.
Standing three meatballs tall with a jellybean-sized heart, Lil’ SONiC is an empath with a Napoleon complex, an alt-rock-loving, free-spirited connector who lives to bring people together through a shared sense of belonging.
Standing three meatballs tall with a jellybean-sized heart, Lil’ SONiC is an empath with a Napoleon complex, an alt-rock-loving, free-spirited connector who lives to bring people together through a shared sense of belonging.
Standing three meatballs tall with a jellybean-sized heart, Lil’ SONiC is an empath with a Napoleon complex, an alt-rock-loving, free-spirited connector who lives to bring people together through a shared sense of belonging.
A MONSTER OF A METAPHOR
A MONSTER OF A METAPHOR
Welcome a lil’ Sonic into your life
Welcome a lil’ Sonic into your life
