03
Blue Jays
For the 2023 season, the Toronto Blue Jays refined their visual identity to coincide with the move into a revitalized Rogers Centre. Centered on a disciplined use of the chevron graphic, the system delivers a cohesive and flexible brand across print, digital, and broadcast, celebrating the players, the stadium, and the fans at the Next Level.
For the 2023 season, the Toronto Blue Jays refined their visual identity to coincide with the move into a revitalized Rogers Centre. Centered on a disciplined use of the chevron graphic, the system delivers a cohesive and flexible brand across print, digital, and broadcast, celebrating the players, the stadium, and the fans at the Next Level.
An out of home campaign that was a home run
An out of home campaign that was a home run
The design is crafted with a balanced use of the vibrant colour palette, refined typography and layouts for the hundreds of elements needed to bring the live experience to life. It underpins the Blue Jays brand and enhances the game.
The design is crafted with a balanced use of the vibrant colour palette, refined typography and layouts for the hundreds of elements needed to bring the live experience to life. It underpins the Blue Jays brand and enhances the game.
The design is crafted with a balanced use of the vibrant colour palette, refined typography and layouts for the hundreds of elements needed to bring the live experience to life. It underpins the Blue Jays brand and enhances the game.
MERCH
Wearing our heart on our sleeve
SET DESIGN
SET DESIGN
Taking the players to the Next Level
Taking the players to the Next Level
