C3 is a concept for a culture base channel from Canadian perspective and a part of  a comprehensive broadcast package I did for my 2006 Grad Project. The mark is based on three C-like curves forming an eye. The eye for Canadians to look at their own and other cultures. The mark also tries to evoke the ideas of fluidity, morphing and blending, which reflects certain key elements of Canadian culture. Furthermore, the eye like mark plays on the idea of the channel name C3=" to see."