LUX meets POP!

SLICE was a rebrand pitch I worked on as we were developing a brand campaign to drive linear viewers back to prime time. The network was positioned as the ultimate guilty pleasure destination for women, hosting the biggest reality and movie titles.

The concept for this rebrand was based on our audience’s core fascination in the wealth voyeurism. The opulent aesthetic defines the look of the brand and it’s manifested through rich exotic materials & textures.

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