MOTION WORK MASTER

VIVA CINEMA

Channel Branding & Design

W Movies was launched as a brand extension of the W network. The new channel had to have its own look, design and colour palette (so it will feel like a unique and different service) but it should be easily recognized as a complimentary, sister channel to W Network.

The result was very modern brand, which feels like your personal guide to great movies. The elements of the package create a sense of a continual conversation and they do so in a communal environment.


TONE & VOICE

The result was very modern brand, which feels like your personal guide to great movies. The elements of the package create a sense of a continual conversation and they do so in a communal environment. The result was very modern brand, which feels like your personal guide to great movies. The elements of the package create a sense of a continual conversation and they do so in a communal environment.  The elements of the package create a sense of a continual conversation and they do so in a communal environment.


TYPOGRAPHY

The result was very modern brand, which feels like your personal guide to great movies. The elements of the package create a sense of a continual conversation and they do so in a communal environment. The result was very modern brand, which feels like your personal guide to great movies. The elements of the package create a sense of a continual conversation and they do so in a communal environment.

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