VIVA CINEMA
Channel Branding & Design
W Movies was launched as a brand extension of the W network. The new channel had to have its own look, design and colour palette (so it will feel like a unique and different service) but it should be easily recognized as a complimentary, sister channel to W Network.
The result was very modern brand, which feels like your personal guide to great movies. The elements of the package create a sense of a continual conversation and they do so in a communal environment.
TONE & VOICE
The result was very modern brand, which feels like your personal guide to great movies. The elements of the package create a sense of a continual conversation and they do so in a communal environment. The result was very modern brand, which feels like your personal guide to great movies. The elements of the package create a sense of a continual conversation and they do so in a communal environment. The elements of the package create a sense of a continual conversation and they do so in a communal environment.
TYPOGRAPHY
The result was very modern brand, which feels like your personal guide to great movies. The elements of the package create a sense of a continual conversation and they do so in a communal environment. The result was very modern brand, which feels like your personal guide to great movies. The elements of the package create a sense of a continual conversation and they do so in a communal environment.
