LOVE STRUCK

Love Struck

Roses are red...

“ Love Struck” was a movie stunt event created for 14 days in February, leading up to the biggest day of all, for romantics of all kinds. The concept was based on red roses, an enduring symbol of love and a passionate expression of attraction.

The aim of the campaign was to drive viewers and bring awareness to romantic movies line-up offered on W Network during that period of time. The stunt event was so successful we have expanded it across other women brands.


THE MAKING OF

The whole shoot was practical, basically dropping rose petals all day in various ways. Due to the heat of the lighting the petals only lasted for about 5-10 minutes, so we went through quite a lot of roses. We also shot some rotating petals on a turn table, which we later composited with the falling petals.

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