Jazzed up retro movies

Encore Avenue offered a unique selection of movies from the 70s, 80s, and 90s. We looked to classic influences from the past 30 years to inspire us and lead us to one unified direction that will scream: timeless, contemporary, modern and classic. The logo and its shapes became the catalyst for the brand system.

The shapes sweep across and around the screen revealing content, information and shows. They became a window that frames the movies creating a closer relationship between brand and content. Finally, the bold use of typography and a colour pallet creates a distinct, brave and bold attitude.

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